Web 1.0 and Web 2.0 – what is the difference?

October 16, 2009 at 5:19 am Leave a comment

Web 1.0 and Web 2.0 – what is the difference?

For the past couple of years I have been hearing about Web 2.0 in the media but never really knew what it was about. I just thought that one day the IT Department was going to “install the next upgrade” on my computer and that’s when I would be using Web 2.0. How wrong I was! During a recent university class I learned what Web 2.0 was about and I was surprised at how thoroughly I misunderstood the subject. So, I am going to share some of the things I learned.

In the article Key differences between Web 1.0 and Web 2.0 posted on First Monday, the “Peer-Reviewed Journal on the Internet” authors Graham Cormode and Balachander Krishnamurthy write that Web 2.0 represents several different concepts:

• Web sites based on a particular set of technologies such as AJAX
• Web sites which incorporate a strong social component involving user profiles and friend links
• Web sites which encourage user-generated content in the form of text, video, and photo postings along with comments, tags, and ratings

Cormode and Krishnamurthy state that there is no clear dividing line between Web 1.0 and Web 2.0 and deciding whether a given site is Web 2.0 or Web 1.0 can be difficult. Some sites like the social networking sites Facebook and MySpace are easy to classify as examples of Web 2.0 mostly due to their social networking characteristics but also because of their use of new user interface technologies. Other sites like Craigslist, which emulates an e-mail list server and has no public user profiles or fancy dynamic pages, are examples of a Web 1.0 approach. Amazon.com is an example of a company that uses old and new features with additional value added by reviews and ratings submitted by users but social features such as friend links are not widely used.

In his blog Darren Barefoot highlights some more differences:

• Web 1.0 was about reading, Web 2.0 is about writing
• Web 1.0 was about companies, Web 2.0 is about communities
• Web 1.0 was about client-server, Web 2.0 is about peer to peer
• Web 1.0 was about HTML, Web 2.0 is about XML
• Web 1.0 was about home pages, Web 2.0 is about blogs
• Web 1.0 was about lectures, Web 2.0 is about conversation
• Web 1.0 was about advertising, Web 2.0 is about word of mouth
• Web 1.0 was about services sold over the web, Web 2.0 is about web services

Here is a great visual highlighting the different concepts of Web 1.0 and Web 2.0 posted in an article written by Ms. Josay called the Difference between Web 1.0 and Web 2.0 .

Difference between Web 1.0 and Web 2.0

Difference between Web 1.0 and Web 2.0

If you want the background, birth, and evolution of the Web 2.0 concept, Tim O’Reilly, the President and CEO of O’Reilly Media Inc., who was involved with coining the term Web 2.0, has written a great article called: “What is Web 2.0”.


Entry filed under: Marketing Tips.

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